Enterprise web design is one of the most complex, high-stakes investments a large organization can make. At Big Human, we deliver enterprise website design that's built for the long haul: scalable, brand-aligned, and engineered to deliver measurable results. From information architecture to launch, we approach every engagement as a strategic partnership, combining high-quality design with the functionality your enterprise business needs.
TD Ameritrade
Broadening the scope of innovation
Big Human's enterprise web design services span the full lifecycle from initial UX research and information architecture through visual design, development, and post-launch optimization. We work with large organizations across industries to build websites that reach the right target audience and perform against real business goals. Our team brings together strategy, design, and engineering under one roof.
Most organizations reach a point where their website can no longer keep up with the business — whether that's because the brand has evolved, the audience has grown, or the technology underneath it all is showing its age. Enterprise web design makes sense when your website needs to do more: serve more users, carry more content, and meet more complex website needs than a standard build can support.
Enterprise organizations rarely have a single audience or a single point of approval. Your website may need to serve investors, customers, partners, and internal teams (all with different needs). As TD Ameritrade's agency of record for nine years, we designed for user types ranging from novice investors to professional traders. Getting alignment right from the start is how you avoid expensive rework later.
A design system is the infrastructure behind a successful enterprise website: the shared library of components, patterns, and guidelines that keeps your brand consistent across all touchpoints as your site grows. Without one, teams end up making inconsistent decisions at every turn. We build design systems that are genuinely usable: documented, flexible, and built to scale.
Brand identity and business goals have to move together. A beautiful website that doesn't convert, or a high-converting site that undermines the brand, is a failure either way. Our process starts with understanding what the business is trying to achieve — then designing an experience that puts brand consistency and performance on the same track. Typography, color schemes, design elements, and messaging all ladder up to something specific.
We approach UX research and information architecture as a diagnostic process: understanding user behavior first, then designing with conversion rates and engagement in mind. Removing friction from key flows makes a measurable difference in business outcomes.
A legacy platform isn't just a design problem; it's a business constraint. Outdated CMS architecture, inflexible templates, and slow load times affect SEO and AEO rankings, user experience, and your team's ability to publish and iterate. We've managed complex website migrations and modernizations for enterprise clients, minimizing disruption while upgrading the infrastructure underneath. The end result is an enterprise-level website that your team can actually work in.
From 2010 to 2019, Big Human served as TD Ameritrade's agency of record. What started as a brand refresh evolved into a full-scale innovation partnership spanning research, strategy, branding, UX/UI design, and development across desktop and mobile platforms.
The core challenge was designing for multiple user types — novice investors, intermediate traders, and seasoned professionals — each with different needs. We solved this through rigorous information architecture and data visualization, making dense financial content legible across every context. During our work on Mobile Trader, we increased TDA's average mobile monthly and daily active users by 21% and 41%, respectively.
"We couldn't have done this without Big Human's support, one of the best creative agencies I've ever worked with."
— Kate Haughton, Senior Vice President of Global Marketing and e-Commerce, Fusion Worldwide
Digital Strategy
A high-performing enterprise website starts with a clear digital strategy. Big Human's strategy team helps organizations align their online presence with business goals from audience targeting and content architecture to analytics and long-term growth planning. If your site needs a stronger strategic foundation, we can help build it.
Branding
Consistent branding across a complex enterprise site requires more than a style guide. Big Human's branding services help organizations develop the visual language, messaging frameworks, and design systems that keep every page — and every team — aligned. It's the work that makes enterprise web design hold together over time.
Every enterprise website we build starts with the user. We take the time to understand who your audience is, how they navigate, and what they need from your site. From there, we design user-friendly experiences tailored to your specific business context: your industry, your brand, your goals. Whether you're building from scratch or undertaking a full redesign, we treat user-centric design as the foundation.
Good information architecture is largely invisible. Users just know where to go. Getting there takes real research: understanding user needs and behavior, mapping existing content, identifying gaps, and structuring intuitive navigation that serves multiple audiences without confusion. Information architecture is especially critical for enterprise organizations, where content complexity is high and user types are diverse. We map the full picture before a single page is designed, which prevents the costly restructuring that often happens mid-project.
A design system is what separates a website that scales from one that breaks under its own weight. We build design systems that codify your visual language — typography, color schemes, component libraries, spacing rules, interaction patterns — into a reusable, documented framework. Every element connects back to brand identity, so consistency is built in. The systems we create are designed to be used by teams: clear enough for non-designers to follow, flexible enough for designers to build on.
Enterprise websites have to work everywhere — across screen sizes, mobile devices, browsers, and contexts. We often design mobile-first, which means the mobile experience is the starting point, not an afterthought. From there, we scale up to tablet and desktop, making deliberate decisions at every breakpoint — including how fonts, spacing, and layout adapt — rather than simply shrinking a desktop layout. Responsive design at the enterprise level requires close collaboration between design and engineering. Our integrated team can handle both.
Enterprise web design projects are complex by nature. There are multiple stakeholders, extended timelines, technical constraints, and high stakes. Our process is built to manage that complexity without slowing things down. Here's how a typical enterprise web design engagement unfolds.
Every engagement starts with a thorough discovery phase. We conduct stakeholder interviews, review existing analytics and user behavior data, and audit your current site for structural, UX, and technical issues. This gives us a clear picture of what's working, what's not, and where your website needs the most attention.
We also use this phase to align on business goals and success metrics. What does a successful enterprise website look like for your organization specifically? That answer shapes everything that comes next.
With research in hand, we map out the information architecture: the structural blueprint for how content is organized and how users navigate. We define user flows, hierarchy, and navigation patterns before a single visual design decision is made.
This phase often surfaces strategic decisions that need stakeholder alignment: what content belongs on the site, what should be retired, and how to structure the experience for multiple audience types. Getting this right early prevents expensive revisions later.
Visual design brings the strategy to life. We develop the design language grounded in your brand identity. Everything is built to the design system, so components can be reused and extended.
Prototypes at this stage allow stakeholders to interact with the design before development begins. We collect feedback, iterate, and get to alignment before anything gets built (which is significantly faster and less costly than revising during development).
Once designs are approved, our engineering team builds the site against the design system. We work in modern frontend frameworks and integrate with your CMS and other tools in your ecosystem. QA is thorough: cross-browser testing, responsive design validation across screen sizes, performance checks, and accessibility audits against WCAG standards.
Launch is coordinated carefully to avoid disrupting your current online presence. We plan the migration, handle redirects, and monitor performance in the days following go-live.
Enterprise websites require ongoing attention. Many of our enterprise clients engage us on a retainer basis for ongoing design support — which allows for faster iteration and a team that stays deeply familiar with the product. Post-launch, we track performance metrics, run A/B tests on key flows, and make iterative improvements based on real user behavior. Analytics and heatmaps help us understand what's working and what needs refinement over time.
Whether you need a new landing page strategy, a fully governed design system, WCAG-compliant accessibility, or a CMS that your marketing team can actually use, these are areas we've worked in extensively.
The tools we use are chosen to match the complexity of enterprise work — not because they're trendy, but because they're proven in high-stakes environments. Here's what's in our standard toolkit.
Figma is our primary design tool for enterprise projects. It's built for collaboration, version control, and design system management in ways that make it well-suited to large teams. We use Figma to build component libraries, run design reviews, and manage the handoff to engineering.
We work across the leading enterprise CMS platforms and can advise on platform selection based on your content model, team structure, and technical requirements. WordPress, Contentful, Drupall, and Webflow are all in our toolkit. We configure CMS platforms to match how your team works. We’ll strategize with you to find the right fit.
For complex enterprise builds, we work primarily in React and Next.js. These frameworks give us the performance, modularity, and scalability that enterprise-level websites require. All of our frontend builds are responsive by default, accessible by design, and optimized for traditional and AI-driven search engines. We work closely with design throughout the development process to ensure implementation fidelity.
Launching the site is the beginning, not the end. We instrument enterprise websites with Google Analytics for traffic and conversion tracking, and tools like Hotjar for behavioral insights (heatmaps, session recordings, and user feedback). This data informs the ongoing optimization work that happens post-launch. We also run structured A/B tests on high-traffic pages and key conversion flows. Rather than guessing what will improve conversion rates, we test it.
There's no shortage of agencies that can build an enterprise website. The difference is whether they understand the organizational complexity, technical constraints, and strategic stakes that come with that kind of project. A well-executed enterprise site builds trust with every audience it touches — across every touchpoint, on every device. Here's what we bring to every engagement.
We don't start with wireframes. We start with questions: What are your business goals? Who are your users? What does success look like in six months, and in three years? The answers shape everything from information architecture to the CMS we recommend. Design is our medium, but strategy is how we approach every problem.
This means our enterprise clients don't just get a new website. They get a site that's built for something specific — and a team that understands why.
One of the most common failure points in enterprise web projects is the handoff between design and engineering. When those two disciplines live in different agencies, things can get lost. Designs get simplified in development. Specs get misinterpreted. The final product drifts from the original vision. At Big Human, design and engineering work together from day one. Our integrated team means faster timelines, higher implementation fidelity, and a final product that actually reflects the design work.
We've spent over 15 years working with enterprise clients across finance, media, technology, healthcare, and consumer brands. That history means we've seen the organizational dynamics that shape these projects — the stakeholder misalignment, the legacy content debt, the mid-project pivots — and we know how to navigate them.
We build design systems that are meant to outlast the initial engagement. That means thorough documentation, clean component architecture, and handoff processes that set your internal teams up to maintain and extend the system independently. We've seen too many design systems that look great in Figma and fall apart in production. Ours are built to actually be used.
Our client work spans TD Ameritrade, Rockefeller Center, Netflix, and a range of high-growth startups. These are relationships built on delivering real results in complex, high-stakes environments. We've worked with organizations managing global brand rollouts, multi-site ecosystems, and audiences in the millions.
Our design team has spent 15+ years building products and websites that are both visually sharp and genuinely usable. We've pioneered design approaches that became industry standards, and we bring that level of craft to every project.
Enterprise websites require sustained attention. Post-launch, we offer ongoing design support through retainer engagements — providing design resources on a flexible basis as your needs evolve. This is how our longest client relationships work: we stay close to the product, iterate based on data, and grow with the organization over time.
An enterprise website is one of the most visible and consequential investments your organization makes. Done well, it's a growth engine: generating leads, reinforcing brand identity, and serving diverse audiences across every touchpoint. Done poorly, it becomes a liability: hard to maintain, slow to evolve, and disconnected from what your business actually needs. At Big Human, we build enterprise websites that hold up — technically, visually, and strategically — over the long term. Reach out to start a conversation.
Enterprise web design is a significant undertaking, but it doesn't have to be an opaque one. The projects that go well are the ones where goals are clear, stakeholders are aligned, and the agency you're working with has done this before.
At Big Human, we've spent 15+ years designing enterprise websites for organizations that can't afford to get it wrong — from global financial platforms to fast-scaling consumer brands.
We bring strategy, design, and engineering under one roof, which means fewer handoffs, higher fidelity, and a final product that actually reflects the vision. Whether you're redesigning a legacy platform, building out a scalable design system, or launching an enterprise site from scratch — we'd love to hear what you're working on.
If that sounds like what you need, let's talk.