There’s so much more to an impactful brand than a logo and a tagline — and this is especially true for eCommerce branding.
At Big Human, we believe eCommerce brands should start with both a meaning and a mission that transcends all aspects of the business. More than ever, it’s these brand values and narratives that become essential in standing out from the competition and creating a memorable experience, from browsing to purchasing.
When it comes to eCommerce branding, we do two things: 1) create brand identity systems from scratch, and 2) evolve existing ones to match the direction your company wants to go in. As “Humans,” we identify the emotional connection between your eCommerce brand and your audience and bring it to life through design and eCommerce websites.
As an eCommerce design agency, we design distinctive, meaningful, and engaging brands that put humans at the center of the experience. We view eCommerce branding as a complete picture made up of many interactions and design assets; each point of interaction is ideated to reinforce your brand values and story.
To succeed, your company needs to stand out in a sea of sameness, and that includes reaching the right audience. Our eCommerce branding services can help you tap into that target audience even as consumers’ shopping habits continue to shift online. When users can access giants such as Google, Amazon, and Instagram to discover new retailers, eCommerce companies need to work harder to distinguish their brand, products, and services from their competition.
An eCommerce brand needs more than a logo and some merchandise. The Big Human team defines and designs not only how the brand looks but also how it behaves, feels, and sounds through a user’s purchase journey.
We know how to solve problems — and any solution starts with a solid strategy. Big Human strategists can guide you through and around any hurdles.
Even the smallest eCommerce brands need a logo. Our designers create custom logos and style guides to bring your unique startup branding to life.
Choosing the right typography to represent your brand’s message and convey an emotional connection with users is paramount. Learn more about typography here.
From photography styles to custom illustrations, graphics, patterns, and icons, we can create a brand imagery that accurately and effectively tells your brand’s visual story.
Put it all together, and you’ve got a brand identity. We’ve helped (and continue to help) our clients develop complete brand identity systems based on their eCommerce company needs. This includes style guides for brand design and brand strategy guidelines.
Our eCommerce Branding Process
Go big or go home, right? Big Human’s full branding capabilities involve a cross-team initiative. Our designers can either create brand new core visual brand elements or iterate on what you already love about your brand. Our strategists and copywriters then develop new names, updated brand statements, and messaging guidelines. At the end of the engagement, you’ll be armed with an expertly designed brand, one that accurately reflects who your company is and what it wants to become.
Long story short: Creating an eCommerce brand requires an understanding of the users. What parts of the brand will resonate with users the most? What are the users’ pain points, hopes, and dreams? Our strategists use qualitative and quantitative research to answer these big questions.
Successful brands connect emotionally with their audience and turn them into brand loyalists. eCommerce brands, specifically, do so by reinforcing their product differentiation and unique brand values. Here, it’s crucial that we create a clear narrative with strong brand positioning statements and value propositions.
Our eCommerce creative agency approach builds on the foundation of a brand and uses design and technology to bring it to life. We design and build interactive, seamless eCommerce experiences (including websites and apps) that span the entire user journey, from the first interaction to purchase.
As an eCommerce branding agency, we work together to make your customers feel like they’re part of the story, whether it’s through on-site content or growth marketing.
eCommerce Branding at Big Human
Whether we’re helping you launch a new brand or redesign and reinvent an existing one, it’s our job to set our eCommerce branding clients up for success. It’s why we do what we do: There’s a solution out there to everything, and we’re here to help you find it.