Full-Service eCommerce Agency
Big Human is a full-service eCommerce agency that designs, builds, and grows online stores for brands at every stage. Strategy, UX/UI design, web development, and digital marketing are one project — so every part of the engagement moves together, with one coordinated team.
Rockefeller Center
Reimagining a landmark's direct-to-consumer digital experience
What Our Clients Are Saying
"Big Human has delivered exceptional work in terms of content, design, and development. Their multi-channel strategy has helped to connect all of Rockefeller Center's offerings under one seamless digital identity, resulting in a website supported by smart, engaging content."
Cristina Tsanas, Marketing Director at Tishman Speyer
What Is a Full-Service eCommerce Agency?
A full-service eCommerce agency designs, builds, and grows online stores from end to end. That means web design and development, SEO/AEO and digital marketing, conversion rate optimization, and ongoing eCommerce growth strategies, all handled by one team.
For eCommerce brands, working with a full-service partner means every part of the digital experience is built to work together. Marketing campaigns draw in the right audience, good design helps them choose the right product, and development ensures a smooth checkout experience. A full-service partner builds all of it as a single system.
Big Human is a full-service eCommerce agency and eCommerce marketing agency based in New York City. We combine web design, development, digital marketing, and growth strategy to help eCommerce brands build scalable, user-friendly online stores and grow their online sales over time.
When Does Your eCommerce Business Need a Full-Service Agency?
You're launching a direct-to-consumer brand
If you're bringing a product online for the first time, whether you're a new startup, an entrepreneur, or a brick-and-mortar retailer moving into eCommerce, you need more than a template storefront. You need strategy, design, and a go-to-market approach built around your specific business model and customer.
You're scaling and your current setup isn't keeping up
Fast-growing eCommerce brands often hit a point where their online store can't handle the growth: slow load times, poor mobile UX, checkout friction, or marketing strategies that don't connect to the product. A full-service partner can rebuild the foundation while keeping the business running.
You need marketing that works alongside your product
A strong eCommerce site without traffic and customer retention isn't a sustainable business. If your paid media, social media marketing, email marketing, and SEO/AEO aren't bringing in the right audience, you're leaving revenue on the table. We connect the marketing stack to the product so campaigns, content, and conversion rate optimization work as a system.
You want to outsource without losing control
Some eCommerce businesses have strong in-house teams and need a focused partner for specific capabilities: a platform migration, a redesign, or a growth marketing push. We work as a project partner or an extended team, depending on what makes sense for your business.
What Does a Full-Service eCommerce Agency Actually Do?
How Does Big Human Handle eCommerce Web Design and Development?
Big Human designs and builds eCommerce websites across Shopify, Magento, WooCommerce, BigCommerce, and custom storefronts — fast, user-friendly, and built to scale. We match the platform to your product catalog, business model, and growth trajectory, then handle the full build from UX/UI design through frontend and backend development.
How Does Big Human Improve eCommerce Conversion Rates?
Conversion rate optimization means designing checkout experiences, product pages, and user flows that turn visitors into customers. Big Human identifies where drop-off is happening and removes that friction — through clearer information architecture, streamlined checkout, faster load times, and data-driven design decisions.
What Digital Marketing Services Does Big Human Offer for eCommerce?
Big Human connects eCommerce marketing directly to the storefront. SEO/AEO, paid media, PPC, email marketing, social media marketing, performance marketing, and influencer campaigns all work as one system rather than a set of disconnected channels. Every marketing effort is built to compound.
How Does Big Human Help with eCommerce Automation and Analytics?
Big Human helps eCommerce businesses automate inventory management, customer retention workflows, and personalized marketing campaigns. We instrument your store with the analytics tools needed to understand what's working and move quickly when it isn't.
Rockefeller Center — Building a World-Class Digital Experience for an NYC Landmark
Rockefeller Center draws millions of visitors each year, but its digital experience could not keep up with the magnitude of the landmark. Big Human has partnered with the Rockefeller Center team for the last five years. We’ve reimagined their web presence from the ground up, bringing together strategy, UX/UI design, content, and web development into one cohesive project.
Our team began by understanding how different audiences, from tourists to NYC locals, were navigating the site and where friction was creating drop-off. From there, we designed and built a digital foundation structured to serve each of those journeys clearly.
The result is a fast, scalable digital platform that supports ticketing, event programming, and the full Rockefeller Center campus experience. The Center Magazine and Center newsletter, both built and maintained by Big Human, continue to drive engagement and return visits long after launch.
eCommerce UX Design
Big Human designs eCommerce experiences that are intuitive, visually compelling, and built to convert.
eCommerce Branding
We build eCommerce brand identities that hold up across every digital touchpoint, from your storefront to your marketing channels.
What eCommerce Platforms and Technologies Does Big Human Use?
Tech Stack Powering eCommerce Experiences
The right eCommerce tech stack depends on your product catalog, business model, and growth trajectory. We don't default to one platform or framework — we match the tools to what you're actually building. Here's what we work with.
eCommerce Platforms (Shopify, BigCommerce, Magento, WooCommerce)
We build on the major eCommerce platforms and select the right one based on your catalog size, customization requirements, and expected scale. For brands with more specific requirements, we also build custom storefronts. Every platform decision is made before development begins, during strategy.
Frontend (React, Next.js, TypeScript)
Our frontend builds prioritize speed, responsiveness, and conversion. We use React and Next.js for performant, scalable frontends, with TypeScript to keep the codebase maintainable as the product grows.
Backend and Integrations (Node.js, Headless CMS, Payment and Order Management Systems)
A strong backend keeps your store running reliably under pressure. We build in Node.js and integrate with payment processors, inventory management systems, and headless CMS platforms — so your storefront, fulfillment, and content operations work as one system.
Marketing and Analytics (Google Analytics, Meta Ads, Email Marketing, SEO/AEO Tooling)
We instrument your store so you can see what's working and move quickly when it isn't. Our marketing stack connects paid media, email, and SEO/AEO performance data into a single view of what's driving growth.
Cloud and Infrastructure (AWS, Google Cloud, Vercel)
We deploy on AWS, Google Cloud, and Vercel — choosing the right infrastructure for your performance requirements, budget, and team's operational model.
How Does Big Human's eCommerce Process Work?
Big Human takes growing brands and online stores from idea to launch — and beyond. As your creative marketing partner, we bring eCommerce solutions, website design, web development, and long-term growth strategies under one roof, so your brand isn’t just built to launch, it’s built to last.
Design & Iterate
Big Human designs eCommerce experiences that are visually compelling, intuitive, and built to convert. From wireframes to final product, our design team works iteratively — testing and refining until every interaction moves customers closer to purchase.
Develop & Refine
Big Human builds custom eCommerce solutions across Shopify, BigCommerce, Magento, WooCommerce, and custom storefronts, with a focus on speed, seamless integrations, and SEO/AEO performance. We refine as we build, so the product that ships is tight.
Discovery and Strategy
We start by understanding your business goals, target audience, and competitive landscape. Through research and analysis, we identify opportunities to refine your brand, optimize the user experience, and improve site functionality. From there, we map a tailored plan that integrates SEO/AEO and growth marketing strategy, so your online store is set up for results from day one.
Launch & Iterate
Going live is a milestone, not a finish line. Big Human ensures a clean launch and stays involved to keep the platform functioning, relevant, and improving after launch.
Marketing Support
Once your eCommerce platform goes live, Big Human can set you up for a strong go-to market plan with content marketing, email, PPC, and paid media. We monitor, test, and improve campaigns to maximize ad spend, strengthen customer retention, and grow your online presence.
Ongoing Optimization
Big Human tracks performance data post-launch and refines design, development, and marketing to keep compounding results. Adding features, scaling campaigns, and fixing friction — all of it informed by data, all of it focused on measurable growth.
Our Work
What Types of eCommerce Businesses Does Big Human Work With?
Big Human has built eCommerce experiences across a wide range of business models and verticals: - Direct-to-consumer (DTC) brands - Brick-and-mortar retailers moving online - Multi-channel and marketplace eCommerce - Subscription and recurring-revenue eCommerce - B2B eCommerce and wholesale platforms - SaaS companies with eCommerce components - Small business and entrepreneur-led online stores - Luxury and premium eCommerce brands
Ready to Build Your eCommerce Store?
Conclusion
Big Human has been building digital products for brands at every scale, from entrepreneurs launching their first eCommerce store to established businesses looking to grow. Our work spans strategy, design, web development, and digital marketing, built around one goal: an online store that performs. Reach out to start a conversation.
Ready to Build Your eCommerce Store?
Whether you're launching a new eCommerce business or growing an existing one, Big Human brings the strategy, design, development, and marketing to make it work. Let's talk about your project.
