Growth Marketing Services
Growth marketing isn’t just about short-term wins — it’s about building a brand that thrives over time. At Big Human, we’re there for it all: strategy, creative, analytics, optimization, and more. As an extension of your team, we turn your growth strategy into a sustainable, data-driven engine that attracts, engages, and retains customers for the long haul.
Our Role as a Growth Marketing Agency
We take pride in our ability to bridge the gap between brand and growth. We approach growth marketing from every angle, making sure each step of the customer journey works hard for you. Our growth marketing services are built on a cycle of testing, learning, and refining, so we can keep boosting your performance and long-term success. By blending creativity with data-driven insights, we create a growth strategy that grabs your audience’s attention — and keeps them coming back for more.
What is Growth Marketing?
Growth marketing is about scaling up your business in smart, efficient ways — concentrating on both attracting new customers and retaining existing ones. That means testing different digital marketing strategies across a range of platforms and channels, doubling down on what works, and constantly fine-tuning your approach. Think of growth marketing as a continuous loop: test, learn, adjust, and grow.
What Does a Growth Marketing Strategy Look Like?
Because every company is unique, every growth marketing strategy should be, too. As your growth marketing agency, we help you draw up a game plan that combines creativity, data, and constant optimization to boost your Return on Investment (ROI). Together, we’ll find the right mix of tactics for your business — but here are a few that help drive sustainable growth.
Experimentation: It’s the backbone of successful growth marketing. By A/B testing different creatives, channels, and messaging, we learn what actually moves the needle. That means less guesswork, more results, and a growth marketing strategy that evolves with your audience.
Content & Creative: In growth marketing, great content doesn’t just look good — it gets results. Every headline, image, and Call-to-Action (CTA) should be designed to engage, convert, and build trust. The Big Human team weaves strong creative into every tactic we deploy, so you don’t have to choose between brand and growth — you get the best of both.
Paid Advertising: Paid media delivers quick results, making it a powerful tool for fast growth. Our growth marketing team uses paid search and performance marketing strategies to reach high-intent audiences on platforms like Google, Instagram, and LinkedIn — just when they’re the most active. By reengaging past visitors and targeting lookalike audiences, we efficiently maximize impact, lower costs, and scale customer acquisition.
SEO: Search engine optimization is a long-term game that brings in consistent traffic and builds brand credibility. We create SEO-rich content — blog posts, case studies, landing pages, and web copy — that ranks on search engines and attracts organic traffic. Through technical and on-page SEO improvements, our growth marketing agency enhances site performance and customer experience, using strategic backlinks to strengthen your domain authority and search visibility.
At Big Human, we look at the marketing funnel as a whole, optimizing each step to boost overall performance. This approach helps us spot bottlenecks, test fresh strategies, and create a smooth growth journey that intentionally guides customers forward. It’s a dynamic, data-driven process that keeps your growth on track while adapting to changing market conditions.
We take the time to understand your business goals and your customers’ needs, so we can help you forge lasting relationships. Our growth marketing team goes beyond simply expanding your customer base. It delves deep into what drives growth and powers retention, allowing us to design customer-centric experiences that turn first-time buyers into loyal advocates over time.
As a growth marketing agency, agility is our strength. By constantly testing and analyzing performance metrics, we quickly tweak our growth marketing strategies to enhance and scale up what’s working. With our adaptable approach, we don’t just react to changes — we anticipate them. This ensures we’re powering sustainable growth, keeping you ahead in a constantly evolving market, and preparing you for what’s next.
Our growth marketing strategy is cross-channel, leveraging a range of tactics to reach your audience at the right time and on the right platform. This is where content marketing shines, with Big Human strategists and copywriters drafting messaging that resonates and cultivates meaningful connections.
Our Growth Marketing Process
We tailor our growth marketing services to our clients’ needs, but here’s a general overview of the process.
Discovery & Strategy
The discovery phase is where we learn more about your business, goals, target audience, competitive landscape, and any past performance marketing initiatives. We dig into your brand and its offerings to identify key growth opportunities and develop a tailored growth marketing strategy that aligns with your objectives, while also defining success metrics and key performance indicators (KPIs).
Audience Segmentation & Targeting
With a growth strategy in place, we then segment your audience based on demographics, behaviors, interests, and other factors. This gives us a more accurate understanding of the entire customer journey, allowing for more personalized and targeted marketing efforts on a variety of platforms and channels.
Experimentation & Testing
Growth marketing thrives on data analytics and continuous testing. That’s why we run ongoing A/B tests and trials across various marketing channels and strategies. Testing different elements — like copy, visuals, or offers — helps us figure out what resonates the most with your audience and keeps them coming back.
Data Analytics & Reporting
As your growth marketing team, we don’t just stop at launch. Regular reporting ensures that we’re always aligned with your business goals. We continually track metrics and analyze performance, adjusting our approach to achieve even better results.
Optimization & Scaling
This phase zeroes in on conversion rate optimization. We delve further into performance metrics to strengthen growth marketing campaigns, improve retention, encourage repeat business, and turn customers into brand advocates. This process might involve refining ads, adjusting the content, or changing the audience targeting. Once we find what works (and what doesn’t), we scale up successful strategies for maximum impact.
Our Work
Growth Marketing Services at Big Human
Growth marketing is full-service at Big Human. From strategy to execution and optimization, we've got you covered. Reach out to see what we can do for you.
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