FinTech Branding

Balancing the strict protocols of the FinTech industry with the nuances of your brand’s DNA is a tough job, but it’s something that Big Human, as a top FinTech branding agency, has been doing for years.


Establishing credibility for New York’s first Bitcoin Exchange


Our role in FinTech branding

We’re a FinTech branding agency that knows the rules and regulations around finance are constantly changing. That means you need a brand that can grow and evolve as the industry does. We dive deep into who you are and what you offer to ensure your brand can adapt to every change and every market — bull or bear. If you need an updated app or website to accompany your new look, we can tackle that, too.

We think of your brand and your company as parts of the financial services ecosystem. While some platforms may be related or offer similar services, each one has distinct characteristics that set them apart from the rest. From helping small startups find their value proposition to guiding Fortune 500 companies through their next era, our flexible approach means we can join you at any stage in your branding journey.

What does branding for FinTech look like?

Though we know your brand should shift as the industry does, we also know there are two things that should never change: trust and transparency. We work with you to establish not only your brand but your reputation, too. We bring together every element — your values, your imagery, and your tone of voice — to create a compelling brand your audience can depend on.

FinTech Branding Case Study

Back in 2015, when cryptocurrency was still making its way into mainstream awareness, the Winklevoss twins came to Big Human for help designing their FinTech brand. Gemini would become New York's inaugural Bitcoin exchange — but it first needed a brand identity. Facing the challenge of infusing their brand with the dynamic energy of this groundbreaking technology while upholding the security and reliability synonymous with traditional investment platforms, we crafted a brand that epitomized both ambition and stature. The chosen name, Gemini, also subtly paid homage to the twin founders. With the visual identity system, we were able to achieve a delicate balance — a clean and minimal aesthetic that resonated with the contemporary essence of this new era of currency.

Read the full FinTech branding case study here.

What Our Clients Are Saying

"We engaged Big Human to assist our cryptocurrency finance company with branding services. Its support was instrumental in shaping our initial branding, including defining our company name, selecting colors, and creating logos."

Head of Design at Cryptocurrency Exchanger & Custodian

Digital Product Design

Our designers have the magical ability to combine creative wonder with engineering and business needs. Big Human's Digital product design is intelligent, beautiful and effective.

Digital Strategy

We know how to solve problems — and any solution starts with a solid strategy. Big Human strategists can guide you through and around any hurdles.

To know who you want to be, we need to take a look at who you already are. We look into your services, company goals, and brand value propositions to ensure we hit every touchpoint.

Your words are just as important as your visuals. Our team of strategists refines your mission and values to cultivate your distinct personality and tone of voice.

Your name is one of the most important components of your brand identity. As the first thing your audience will notice, it sets the tone for all future interactions, so we make sure it aligns with who you are and what you have to offer.

A unique brand personality goes hand-in-hand with a unique visual identity. You’ll need a complete set of graphic elements to help elevate your brand and communicate with your audience.

Our Branding Process

Big Human’s team of strategists and designers work together to create a brand that balances the dynamism of FinTech with the nuances of your identity. Along with updated visual elements like logos, colors, iconography, and photography, we conceptualize new names, brand mission and vision statements, and internal and external messaging guidelines.

Research and Discovery
Exploration and Definition

Research and Discovery

In order to have a steady foundation, we always start our projects with a Research & Discovery phase that includes stakeholder interviews, competitive analyses, and brand audits. This allows us to understand your company, your services, and your goals.


The hardest part of building a brand is figuring out exactly who you are and how you should present yourself to the world. Through collaborative brand positioning workshops, we help you weed out what doesn’t work and focus on what does. These working sessions help solidify your brand identity with brand pillars and brand value propositions.

Exploration and Definition

Big Human strategists and designers present three territories for you to explore during this stage. We give you a birds-eye view of possible design and personality paths with a comprehensive set of deliverables: logo direction, color direction, typography direction, and photography direction. We also share all potential designs in situ, so you can see exactly how your brand can be applied in across channels.


Once we finalize a brand direction, our designers produce an extensive brand guide you can use to inform all internal and external communications. Our brand handbook features guidelines for messaging and all visual elements (logos, colors, iconography, typography, photography, and illustrations).

FinTech Branding at Big Human

FinTech branding is one of Big Human’s core offerings, and we have the skills and experience needed to create a brand that evolves as the industry does.

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What is branding in financial services?

Why does FinTech need branding?

Why is Big Human the ideal FinTech branding agency to address your needs?