Top Rated UI/UX Design Agency
Great products aren't just built; they're felt. At Big Human, we design high-quality digital experiences that are grounded in user research, shaped by strategy, and built to scale alongside your business. Recognized among the top UI/UX design agencies, our New York-based team brings 15+ years of craft to every touchpoint.
TaskRabbit
Optimizing the UX of booking and managing tasks
Overview
Big Human is a full-service UI/UX design agency working with startups, enterprises, and everything in between. Our design team combines user experience design, product strategy, and visual design to deliver user-centric digital products.
Our projects range from app design and web app interfaces to full website design and complex platform experiences. We've helped founders validate MVPs, helped enterprise teams modernize complex workflows, and helped growth-stage companies turn friction into conversion. The result is always the same: user-friendly products that don't just look right, they function properly.
The Power of UI/UX Design
A well-designed product does more than look polished. It reduces churn, improves onboarding, and drives measurable business outcomes. In a market where users make split-second decisions, the quality of your user interface and the clarity of your user experience are often the difference between retention and abandonment.
Companies that invest in human-centered design consistently see stronger conversion rates, lower support costs, and products that users actually want to recommend. That's not a happy accident. It's what good design process produces.
UI/UX Case Study
When TaskRabbit approached Big Human for help with the UI/UX design on their website and app, one thing was clear: streamlining was the top priority.
After completing a research phase to familiarize ourselves with the client's users and their pain points, we got to work updating the flow of the website and the native app with a new-and-improved sitemap and navigation.
Starting with preliminary designs that developed into high-fidelity prototypes, we delivered UI/UX designs that solved the largest issues with TaskRabbit's booking and post-booking processes.
What Our Clients Are Saying
"Big Human did an amazing job with the refresh of our brand and the complete redesign of our e-commerce site. The team was consistently easy to work with, responsive, and always game to innovate and find new ways to communicate our brand to the audience."
— Joseph Piekarski, CEO at 1800Wheelchair
"The app designed by Big Human has been ranked highly for its UX, rating no less than four stars in the App Store since its release. The adaptive team is able to take on existing frameworks and integrate with internal systems."
— Independent consultant, self-employed
Product Strategy
Great design starts with a clear strategy. Our product strategy practice helps you define what to build, who it's for, and why it matters — so that when design begins, every decision has a foundation.
Digital Branding Services
Your brand identity shapes how people feel before they read a single word. We craft visual identities and brand systems that align with your product strategy and hold up across every digital touchpoint.
User-Centered UX/UI Design for Scalable Products
Improved Customer Satisfaction
When design is rooted in real user needs, the product feels intuitive. We conduct in-depth user research and usability testing to uncover what your users actually expect, then close the gap between where your product is and where it needs to be. The result is higher satisfaction scores, better reviews, and customers who stay.
Product Design
We approach every design project as a product problem, not just a visual one. That means considering the full user journey, technical constraints, and business goals before a single screen is drawn. From digital design and motion design (including animation and micro-interactions) to high-fidelity UI, every decision is made in service of functionality and real user outcomes.
Increased Conversions
Conversion rate optimization starts with design. Unclear CTAs, confusing information architecture, and clunky user flows are often what's standing between a visitor and a customer. We identify friction points through UX audits and user testing, then design and iterate until the path forward feels intuitive.
User Engagement
Engagement isn't just about time-on-screen; it's about whether your product delivers enough value to make users want to return. We design experiences that are easy to navigate, genuinely useful, and built around the moments that matter most to your users. Strong UX strategy turns one-time users into loyal ones.
UI/UX Design Process
Our design process is iterative, collaborative, and always grounded in research. We don't design in isolation — every decision is informed by data, tested with real users, and refined through continuous feedback. Here's how a typical design engagement unfolds.
Discovery
Every design project starts with alignment. We work with your team to understand your business goals, technical constraints, and competitive landscape before any design work begins. This phase is where we shape the design solutions and product development direction that will guide everything that follows.
Research
Good design decisions come from good data. We conduct user research, stakeholder interviews, and competitive audits to understand who we're designing for and what gaps exist in the current experience.
User Story Definition
With research in hand, we translate findings into clear user stories that define what different types of users need to accomplish and why. This step keeps the team anchored to real user needs throughout the design process (especially when decisions get complicated).
User Flows and Architecture
Before we touch a single screen, we map the full user journey. User flows and information architecture define how people move through your product, where they make decisions, and how we reduce unnecessary steps. Clear architecture is invisible to users — they just feel like the product makes sense.
Wireframes and Sitemaps
Wireframes are where structure meets interaction. We build low- and mid-fidelity wireframes to validate the layout, hierarchy, and flow of each screen before visual design begins. Sitemaps give the full picture of how content and features are organized across the product.
UI/UX Design Expertise Across Industries
Over 15 years, we've designed digital products across nearly every major industry — and the one thing that stays consistent is this: great UX is always contextual.
eCommerce Experiences
Marketplace Platform Design
SaaS and Dashboard Interface Design
Fintech and Financial Product Design
Healthcare and Compliance-Conscious UX
Startup MVP and Product Validation Design
Enterprise UX and Complex System Interfaces
Media, Entertainment, and Content Platforms
Design Tools and Systems Powering Our Work
We've invested in building a design practice around the platforms and frameworks that allow us to move fast, collaborate clearly, and hand off work that engineering teams can actually build from.
UX Research and Testing Tools
We conduct user research and usability testing using a combination of moderated and unmoderated methods, with tools like Maze, UserTesting, and Lookback depending on the scope. Our goal is always the same: put real decisions in front of real users before we commit to a direction. UX research isn't a phase; it's a habit we build into every project.
Wireframing and Prototyping Platforms (Figma, Adobe XD)
Figma is our primary environment for wireframing and prototyping, though we've worked across the full range of design tools throughout our history. We use prototyping to test interaction logic, validate flows with stakeholders, and stress-test edge cases before anything gets built. High-fidelity prototypes give clients something real to react to.
High-Fidelity UI Design Systems
Our UI work goes well beyond visual design. We build comprehensive design systems that define typography, color, spacing, component behavior, and interaction states — everything a product team needs to build consistently at speed. High-fidelity design isn't just about polish; it's about creating a shared language between design and development that scales.
Component Libraries
We build and maintain component libraries in Figma that map directly to front-end code — reducing handoff friction and keeping design and development aligned as the product evolves. Component-based thinking is built into how we design from day one, not retrofitted at the end of a project.
Collaboration and Developer Handoff Tools
We use Figma's developer handoff features, along with Zeplin where needed, to make sure engineers have everything they need to build with confidence. Annotations, redlines, and documented interaction specs are standard deliverables.
Accessibility and Usability Testing Standards
We design against WCAG accessibility standards and run accessibility audits as part of our QA process. Usability testing validates that real users can navigate and complete key tasks without assistance. Accessibility isn't a compliance checkbox for us. It's a design quality bar we hold ourselves to on every project.
Why Partner With Big Human?
Most design agencies will hand you screens. We hand you a strategy. After 15 years of building digital products across industries, we've learned that the agencies clients keep coming back to are the ones who understand the business problem behind the design problem — and who build with that context in mind. We work as a true design partner: embedded in your process, aligned with your goals, and invested in your outcomes beyond launch day.
Strategy-First, User-Centered Approach
We don't open a project by opening Figma. We open it by understanding what you're trying to accomplish and who you're trying to reach. Our strategy-first approach ensures that every design decision is tied back to a business goal and a real user need (not just an aesthetic preference). Structured project management keeps stakeholders aligned throughout, and clear decision-making frameworks mean the team is never guessing about priorities. This is what separates design that moves metrics from design that just looks good in a deck.
Research-Driven Decisions
Assumptions are expensive. We invest in UX research and user testing early because it's always cheaper to validate a direction before it's been built than after. Our research practice — user interviews, competitive audits, usability testing, analytics reviews — gives us the evidence base to make confident design decisions and to push back constructively when something isn't serving the user.
15+ Years of Design Experience
We've been building and shipping digital products since before "UX" was a standard job title. That experience shows up in how we scope work, how we navigate complexity, and how we avoid the mistakes that teams without that history tend to make. We've designed for startups from pre-seed through IPO and for enterprises managing products used by millions of people — and we bring that full range to every engagement.
Cross-Industry UX Expertise
Fintech, healthcare, SaaS, e-commerce, marketplaces, media — we've designed for all of them. That cross-industry exposure makes us better partners: we bring patterns and lessons from adjacent domains that teams working inside a single vertical often miss. We know what works, what doesn't, and why — and we can explain it clearly to any stakeholder in the room.
Scalable Design Systems
We don't design for a single moment in time. Every design system we build is built to grow. Scalable design systems reduce design debt, accelerate development, and create consistency across every product surface.
Long-Term Partnerships
Many of our clients have been with us for years. That's not an accident; it's the result of building relationships that go beyond individual deliverables. We stay invested in client outcomes because we care about the products we work on, and because the most interesting design challenges usually show up after the first launch. We're built for the long game.
Our Work
UI/UX Design at Big Human
For 15 years, one thing has stayed constant: design should solve real problems, serve real people, and drive real outcomes. If you're ready to build something worth using, let's start a conversation.
Ready to Power Your Business with UI/UX?
Design is often where the hardest decisions get made — what to build, what to cut, what users actually need versus what sounds good in a meeting. The right design partner helps you navigate those decisions with confidence. At Big Human, we bring strategy, research, and 15+ years of product experience to every engagement. We'll walk you through what a project looks like, give you an assessment of scope and timeline, and make sure you know exactly what to expect before anything starts. If that sounds like what you need, we'd love to hear about your project.
