Paid Search Services

At Big Human, we specialize in creating and executing data-driven paid search and PPC campaigns that deliver real, measurable results. Our hands-on approach blends strategic targeting, creative ad copy, and continuous optimization to make sure your ads reach the right audience at the right time. We focus on nurturing quality traffic, increasing conversions, and fostering sustainable growth to help you build brand awareness, drive ROI, and reach your business goals.

Though they’re used interchangeably, paid search, pay-per-click, and Search Engine Marketing (SEM) aren’t exactly the same.

SEM is the broadest term; it includes all digital marketing strategies used to increase visibility on search engines, both paid and organic. Paid search falls under the SEM umbrella and typically focuses on targeting specific keywords through paid ads that appear on search engine results pages (SERPs). Pay-per-click advertising is a pricing model within paid search, where advertisers only pay when someone clicks their search ad. While PPC is most common in search ads, it also applies to social media and other platforms. 

All three work together to maximize reach and increase conversions, giving you instant visibility and connecting you with high-intent customers at the right moment.

A fully developed PPC strategy involves several moving parts, but they all come together to optimize performance and achieve your business goals.

Strategy: Paid search is only as strong as the marketing strategy behind it. We work with you to figure out where and how to focus your efforts for the biggest impact, from audience targeting and relationship-building to brand messaging, creative testing, and everything in between.

Keywords: At the core of every PPC campaign are keywords. They determine when and where your ad appears based on what users are searching for. Our extensive keyword research helps you reach your audience more effectively, ensuring you show up in relevant searches and attract high-intent customers who are ready to convert.

Copy & Creatives: In paid social and search ads, great copy and creatives are what really stand out. From the headline and description to even the display URL, our copywriters know how to craft persuasive ad copy that grabs attention and encourages users to click — while our design team creates eye-catching visuals that reinforce your message.

Display Ads: Banner and video ads spotlight your offers, latest promotions, or newest products. They help keep you top-of-mind, increasing your visibility across different websites and channels. We design your PPC ads to be dynamic and compelling to ensure they capture — and hold — your audience’s attention.

Landing Pages: Once users click on your ad, the landing page is the first thing they’ll see. We make sure your landing page reflects the promise you’ve made in your ad — with a clear Call-to-Action (CTA) and engaging user experience that keeps visitors moving through the funnel.

Retargeting Ads: Retargeting means reconnecting with users who are still in the awareness or consideration stage of the marketing funnel. As part of our PPC strategy, we use retargeting to reach those who have already interacted with your brand, offering additional incentives that motivate them to take action.

Data & Analysis: Paid search is a constant feedback loop — test, learn, optimize, repeat. The Big Human team regularly tracks and analyzes your Key Performance Indicators (KPIs) to see how well your ads generate traffic and drive conversions, then use those insights to make your PPC campaigns even stronger.