Murmur

Everybody gossips. Scandalous or innocuous, the sharing of information about others and even ourselves is a leisure activity that probably predates knitting. But what if those who had access to the juiciest gossip could share it without revealing their own identities? Enter Murmur, an app that lets celebrities act as anonymous telltales.

Murmur evolved from a video-based dating platform by Playhouse Studios, a well-capitalized startup with first-rate engineering capabilities.  A welcomed exercise in strategy, the tech company tasked Big Human with creating a new product concept that had the potential to elicit interest in the most exclusive social circles. While the app is pending launch, here's the role our team played in its creation.