Content Marketing Services
So you have a brand or a digital product (maybe Big Human even built it), and you want to tell your story to an engaged audience. This is the point where you’d want to bring in a top content marketing agency. Our team of experienced writers, editors, and strategists have honed their editorial skills across platforms — and we’ve even won awards for the content we’ve created for clients.
Content Marketing at Big Human
When we refer to content marketing services, we mean a variety of things. There’s copywriting, of course. Our writers create copy for websites, apps, and any additional brand collateral. Blogs, articles, and general editorial work — all written with SEO in mind — are in our wheelhouse, too. We even leverage our expertise in email marketing, social media strategy, and additional content distribution channels to generate traction and consumption of the content we develop.
If you’re interested in bringing Big Human on board as your content marketing agency, we’d love to talk further.
The Full Content Marketing Story
SEO: If your content lives on the internet, it should be written for the internet. From keyword research to best on-page practices, we keep SEO top of mind as we ideate and produce blogs, articles, and site copy.
Platform-Specific Stories: While a brand’s tone of voice should remain consistent across channels, how the audience consumes its stories changes by platform. The Big Human product-first mentality comes in handy as we write content based on use case and user journey.
Scalable Content: The versatility of well-written content can’t be underestimated. With Big Human as your content marketing agency, we’ll help you create content that can be used in multiple formats and on various channels.
Data & Analytics: A “gut feeling” about whether or not your content is working isn’t helpful to anyone. That’s why we incorporate regular reports and updates into our content marketing services. Pageviews, time on-site, bounce rate, and SERP performance are all critical for the continued success of any type of content marketing.
Content Marketing Case Study
Big Human has been handling multiple content channels for Rockefeller Center for two-plus years now. Our engagement includes overseeing the award-winning digital publication, The Center Magazine, the weekly newsletter, and all content on the website. Since the beginning of the engagement, we've led with a 360 approach. For Rockefeller Center, that means always considering the audience, the business, and search algorithms in everything we produce and distribute. And with the ever-changing content and SEO landscape, we've found success by utilizing smart, nimble, and innovative strategies — which you can learn more about in our full case study.
Content strategy is a wide umbrella term, but we define it as incorporating best content practices, SEO, brand voice, style guides, and analytics into one unique, informed strategy.
Sometimes, you need copy — just copy. You know your tone of voice, you’ve identified where you need content, and you just need an expert wordsmith to translate your story or services on a digital product.
Even in 2023, a website can benefit from a blog — but only if it’s written and managed correctly. Our content strategists produce blogs and articles that generate engagement and strengthen your overall brand story.
You can create content, but it still needs to be put in front of your audience. Whether that’s done through a newsletter, SMS, or social media, our team can help strategize, manage, and execute additional marketing channels.
Our Content Marketing Process
While the content marketing process varies by project, it usually involves the following steps.
Research and Outlining
The key to “good” (well-written, informative, digestible) content is a thorough understanding of the subject itself as well as its intended audience. At the beginning of an engagement, we gather all pre-made assets, speak to stakeholders, and begin to formulate our content marketing strategy.
Execution
The writing process differs by writer (some use Google Docs, others prefer getting their thoughts out via a wireframe), but the execution always results in client-ready, keyword-rich content that is fact-checked, grammatically correct, and applicable to its pre-determined platform.
Edits and Revisions
The writing process may be creative, but we’re always open to client feedback. Our writers are nimble in their approach and up to the challenge of crafting copy and content that accurately reflects a company’s wants and needs.
Content Distribution
Organic search, email marketing, and social media are just a few of the ways we can help your audience find your content.
Management and Updates
Developing content is not a “publish and forget it” type of service, especially if you want to maintain and increase your SERPs. During a content marketing engagement, our strategists audit and update content for accuracy in order to gain digital authority.
Our Work
Content Marketing Services at Big Human
Big Human is a full-service branding, design, development, and content marketing agency — and we want to help tell your brand’s story. Reach out if you’re interested in weaving our content services into your current marketing strategies.
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