The name “Gemini” fits perfectly with the platform because it reflects both the business and its founders. It’s great for the business because banking, virtual or otherwise, is all about balance: a seller, a buyer, and a place they can come together and do the deal…which is where Gemini comes in. And because the founders are twins, the latin reference makes for a nice inside joke.
A seamless and transparent identity
Our mission was to establish a strong identity for the service that brings Bitcoin out of the darkness and into the big time so we created a brand to work seamlessly on all fronts, from the brand voice to the responsive web design, CMS and everything in between.