Somatic Living

To understand how Somatic Living’s teachings could translate online, Big Human conducted interviews with both Peyrow’s long-time students and people familiar with virtual yoga platforms. The insights shaped core platform features — from how classes were structured to the role of live interaction — and confirmed that Peyrow’s personal presence was central to the experience. Our goal was clear: preserve the depth and connection of his in-person teachings in a digital format.

Somatic Living wanted a brand that avoided wellness clichés, instead drawing from ancient yogic art, humanistic philosophy, and art history. We paired geometric shapes and graphical lines with the richness of Renaissance and Baroque paintings, textiles, and patterns. The golden ratio — symbolizing the meeting of spirit and mind — informed everything from typographic scale to photography composition.

The color palette draws from historic pigments used in mandalas and the Sistine Chapel, resulting in hues that feel both grounded and evocative. The spiral logo references spirare, Latin for “to breathe,” a core principle of somatics, and its stippled texture recalls the tingling sensation after practice.

To balance guidance with depth, we gave the brand an editorial quality through an Art Nouveau-inspired typeface. Custom elements — including pillar icons, rune-like glyphs, and instructional stick figures adapted from Peyrow’s own drawings — built a visual system as distinctive as the practice itself.

While somatic therapy is a unique individual experience, real personal connection is formed by the teachers themselves. Students emphasized that Peyrow’s presence was central to the Somatic Living experience. We brought that intimacy online by producing a photo and video shoot in Peyrow and Brown’s home, capturing the atmosphere of their in-person sessions. This authentic creative direction carries through every class, video, and animation on the platform.

The site extends the editorial feel of the brand with a parchment-colored background and golden ratio-based grid system for consistency across devices. Navigation mirrors Somatic Living’s recommended learning journey, guiding users through its four pillars while allowing them to explore freely.

Unlike many health platforms that lean on streaks and rewards, Somatic Living focuses on self-discovery. We kept features minimal to foreground the teachings, and the single subscription model is complemented by a seven-day free trial, giving users a low-friction way to explore the content library.

To launch Somatic Living’s social presence, we partnered closely with their team to create a strategy that would not only introduce the brand online but also provide a clear roadmap for growth. Together, we developed a launch plan for Instagram that reflected Somatic Living’s calming tone, rich visuals, and thoughtful teaching style, ensuring that every piece of content felt true to the brand.

Over three months, we created and published 50 posts, ranging from educational carousels to short-form videos, while also building flexible templates, shot lists, and script prompts for future content. We worked with Leanne and Rameen to coach them on shooting their own material so they felt confident capturing high-quality, on-brand content that would perform well on social media.

The result was more than just a launch: it was a scalable, audience-first foundation that empowered Somatic Living to grow its presence authentically and sustainably, without losing the personal connection that defines their practice.