Checkr

A brand and site fit for a unicorn

Checkr  Hero

Overview

Checkr, an agent of change in the traditional background check industry, is breaking barriers and reinventing the background check process. Frustrated by their experience of slow-moving background checks delaying fast-paced hiring needs, Checkr knew there must be a way to automate this complex manual process.

They went all-in on tackling this problem and founded Checkr in 2014. Not only did they immediately attract several high-profile, flexible-workforce clients, they also expanded into traditional industries by giving employers granular control over background check data. Just years after the company was founded, Checkr’s valuation hit $2.2 billion in 2019. Looking to shake up their industry even more, Checkr is paving the way for a more fair, diverse future of work. By creating greater transparency and control in the background check process, more candidates are able to bounce back and join the workforce. Checkr came to Big Human looking to create a brand that matched these forward-thinking values, and a website that matched their groundbreaking business approach.

Our Role

  • Research & Discovery
  • Brand Strategy
  • Brand Design
  • Product Design
  • Front-End Development

Research

Securing Checkr’s position within the industry meant we needed to gain a deep understanding of their company values, and uncover their competitive opportunities.

Brand Design

Our challenge was to strike a balance between a traditionally buttoned up industry and an innovative, forward-thinking company.

Product Design

Making sure the specific needs of each industry were understood and personalized was key to creating successful conversion.

Site Design

Using design to reinforce Checkr’s values was critical to elevating their brand to match the power of their fast-growing company

Engineering

Developing and executing a site that enables Checkr to optimize their internal workflow led us to utilizing a headless CMS solution.

Results

Valuation Fit for a Unicorn

Launching the new brand and site for Checkr quickly brought them to start-up-status, raising $160 million during our engagement. The new brand effectively differentiates Checkr within the background check industry competition, and site visitors can quickly find exactly what they’re looking for.

During our engagement, Checkr raised $160 million in Series D fundraising and reached a $2.2 billion dollar valuation.

44%
Post-launch monthly site visits increased
78%
The website bounce rate dropped
105%
Pages per visit increased