Wordibly
Setting a new tone for the transcription space
Background
Wordibly has big ambitions: to make transcription smarter, more precise, and easier to use. Its hybrid model — combining AI efficiency with real transcription experts — has the potential to reshape the industry. But it needed a brand, marketing website, and product that captured that promise, set it apart from competitors, and positioned them for long-term growth.
Overview
Wordibly had the right business, but needed a stronger brand and platform to match its capabilities. Its early product showed promise, but the identity and UX didn’t yet communicate its human-first value or scale with its ambitions. That’s where Big Human came in.
The Wordibly team called on Big Human to rethink everything — from messaging and design to user experience and future product scalability. We helped them launch a bold, human-centered brand, website, and platform that brings clarity, warmth, and energy to a traditionally dry space.
- Research
- Strategy
- Branding
- Brand Design
- Product Design
- Content
Research & Strategy
Putting real people first
Before we touched the brand, we immersed ourselves in the world of transcription — from bloated dashboards to clunky upload flows. We tested top competitors, audited the UX, and surfaced the same issue again and again: these platforms weren’t built for real people. In industries like medical, legal, and academic research, accuracy and ease aren’t nice-to-haves; they’re essential. But most tools felt rigid, robotic, and impersonal.
These insights shaped everything that followed. We helped Wordibly lean into its biggest differentiator — human transcriptionists — and defined a brand strategy rooted in clarity, warmth, and trust.
With real people behind every transcript, Wordibly needed a voice to match. We crafted a tone that’s friendly, accessible, and unmistakably human. Striking a balance between personality and professionalism, this reflects the team’s mission to make transcription easier and more approachable for everyone, no matter their industry.
Because Wordibly was still fresh from its initial launch, we also designed a product experience that could grow with it — built to scale with new features while staying true to its human-first ethos.
Branding & Content
A brand that talks like a person, not a platform
We crafted a voice that paralleled the product: approachable, smart, and easy to trust. It speaks directly to users who need clarity and accuracy, without the jargon or fluff. To anchor that voice, we crafted a comprehensive messaging framework and guidelines for Wordibly copywriters.
Precision, Agility, and Humanity are Wordibly’s foundational values — each backed by practical structures and real-world usage examples. These ensure the brand voice stays consistent across every touchpoint, including marketing campaigns and product copy.
We also created tailored brand positioning statements, with adaptable variations for different audiences. Conversational headlines, plainspoken benefit copy, and a clear hierarchy helped reinforce Wordibly’s human touch and established a focused yet flexible foundation for future communications.
From homepage copy to elevator pitches, every word worked to build trust, clarity, and credibility.
Brand Design
The Wordibly team wanted a look that stood out: something more spirited and welcoming than the overly technical feel that’s common in the transcription industry. Big Human designers answered with a brand identity that feels modern and human, without losing credibility.
What’s notable is that we never touched the logo. This shows that a brand refresh can impact overall aesthetics while still keeping core elements. We often take this approach when a client wants to hold on to their logo but revamp the overall identity.
The rest of the brand system pairs clean, sans-serif typography with a vibrant, neon color palette. We deliberately chose yellow as a nod to the classic highlighter pen, a subtle touch echoed in the rounded pill treatment applied to select text. It’s a modern take on highlighting without overusing the effect elsewhere. To complement that friendly energy, we designed custom icons inspired by transcription (like soundwaves and proofreading marks).
The full brand guidelines cover everything from logo usage and type styles to photography direction and visual dos and don’ts.
Product Design
Designed to scale, built to stay human
We didn’t just refresh the website; we created a system Wordibly could grow into. Each screen was designed to be seamless and user-friendly, whether users were browsing the homepage, exploring Wordibly’s services, or filling out a form.
The design library included all key user interface elements — navigation, buttons, announcement banners, input fields, content modules, pagination, login and contact forms, and more — giving Wordibly a consistent and flexible toolkit.
Importantly, we designed for what’s next. Knowing Wordibly was still developing new features, we future-proofed the interface with components that flex as the platform evolves. That means fewer design overhauls later, and a consistent experience from day one.
Beyond visuals, we also restructured the website’s information architecture to improve navigation and make content easy to find. Our forward-looking design approach helped Wordibly build a product that stays true to its ethos while ensuring it’s intuitive and ready for growth.
The result is a brand and product that work together: visual, verbal, and UX elements aligned to deliver one seamless, human-centered experience.
Results
Reenergizing the transcription industry
Wordibly launched its new brand and website in 2025, introducing a fresh, human-first look that cuts through the noise and brings a playful energy to the transcription space. Since launch, the team has received positive feedback on the new brand and continues to expand the platform using the scalable foundation we helped build.
